S a n o f iCritters / Hands / Scanner
Travel vaccine: Consumer / HCP campaign portfolio
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Challenge
We all travel and assume that because we are staying in a nice hotel we will be safe but in truth, the risks are still there.
Sanofi offer a market-leading vaccine that prevents travellers from contracting various diseases including Typhoid and Hepatitis when visiting high risk countries.
We needed to remind GP’s and patients alike of the dangers of water and food borne diseases when travelling for pleasure or for work. And to seek vaccination prior to travel.
Solution
We produced campaigns targeting both GP’s and travellers that reminded them of the dangers of water and food borne diseases when travelling abroad.
The GP campaigns were branded. The disease awareness consumer campaigns were not, suggesting consumers talk to their GP prior to travelling.
Saatchi & Saatchi Wellness produced work for this client over many years. All were highly awarded creatively and very successful.
Creative awards
Cannes Lions
1 Bronze, 1 Finalist
Global Awards - New York Festivals
3 Global Award winners
IPA, Best of Health awards - London
1 Gold, 4 silver, 3 bronze
