H e a r t S a l t
Heart A-salt
A healthier alternative
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Challenge
Heart disease is currently the leading cause of death in Australian males. The heart attack rate for men is also more than twice that of women with salt abuse being a major contributing factor. Heart Salt offered a healthier alternative. Our job was to share these facts while promoting a product that was recognised by few in Australia.
Solution
We shared a relevant story through song within a tongue-in-cheek online film. Released during Salt Awareness Week, it targeted middle-aged men, their partners and their adult children.
Creative awards
Global Awards - New York Festivals
Finalist certificate
