V i a t r i s
Breakthrough Allergy Treatment
Healthcare Professional Campaign
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Challenge
Viatris produced Australia’s most prescribed allergy nasal spray because its dual action formula offered superior efficacy to all other allergy medicines.
It was however a mature brand promoted by a campaign that had run its course.
Our job was to create a fresh communication campaign to consolidate the product in GP’s minds as the go-to allergy treatment available in Australia.
Solution
We produced a visually stunning omni-channel campaign that placed the Nasal Spray pack within an image that clearly communicated the product’s efficacy.
Creative awards
Prime awards
Winner – Marketing campaign of the year
