V i a t r i s
Escape the Darkroom
Rapid Migraine Relief
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Challenge
Viatris offered a trusted and effective migraine treatment that was the most prescribed migraine treatment in Australia.
The product’s benefits were widely known by GP’s. Our job was to cement the brand in their minds as the go-to migraine treatment.
Solution
Research told us that the vast majority of migraine sufferers retreat into a dark bedroom to hide away from the things that exacerbate the condition like noise, light and movement.
Armed with this insight, we produced a series of ads that clearly shared this story using simple, yet impactful images. Best of all the campaign reminded GP’s that Relpax Migraine worked rapidly and was extremely effective.
