A d v o c a t e
We Believe
Advocate and RSPCA partnership
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Challenge
The RSPCA believe in doing all that is humanly possible to protect animals from harms way. Their work is selfless, inspiring, heart-warming, sometimes traumatic and diverse.
They also find new homes for dogs and cats.
Until loving pet parents are found, Advocate is used to keep these animals parasite free.
Our job was to share news of the Advocate/RSPCA partnership while clearly communicating that both brands passionately believe in each other.
Solution
Through TV commercials and online film our ‘We Believe’ campaign shone a light on the amazing work done by the RSPCA, while pointing out that the RSPCA also believed in Advocate to protect their rescue dogs and cats from parasites like fleas and ticks.
