B a y e r
Disruptive Periods
Disease awareness
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Challenge
Heavy menstrual bleeding is a huge problem for many women. Besides being physically debilitating, it effects sufferers mentally and impacts womens’ lives in various ways.
Research told us most sufferers did not know if they experienced ‘normal’ periods or if their monthly period was heavier than the average woman’s. Regardless, most believed the problem was simply one they had to deal with as they did not know treatment was available.
We needed to educate and empower women to 'know their flow' and visit their GP.
Solution
We produced a targeted social media campaign that drove women to a website where they could take a survey to discover if their periods were heavier than normal. The survey results could then be downloaded and shared with their GP who in turn, could prescribe a treatment based on the findings. Posters that appeared in women’s bathrooms also drove the campaign’s success.
