R e l p a x
Light Clock
Rapid Migraine Relief
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Challenge
Migraine is a common neurological disorder, characterised by severe headache and nausea.
It effects 4.9 million Australians living in a nation obsessed with enjoying the great outdoors. 71% of migraine sufferers are women.
Light, noise and motion exacerbate the condition, making the outside world seem unbearable. As a result, most migraine sufferers retreat into a dark bedroom when symptoms strike.
Most were reaching for paracetamol which was ineffective for migraine.
Our challenge was to change this behavior while sharing the news that Relpax offered effective relief in just over 30 minutes.
Solution
Our omni-channel campaign told a simple and enlightening story by depicting migraine sufferers escaping their dark bedrooms and reclaiming their day in just over 30 minutes.
