A d v o c a t e
Bone Bubbles
Dog and cat parasite protection
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Challenge
Primarily a flea and tick treatment, Advocate protects dogs and cats from more parasites than any other treatment. It was a mature brand, was well known to parents of dogs and cats and the market leader within a highly competitive and cluttered market.
Solution
We produced a campaign that charmed dog owners Australia-wide. It was confident in tone and used beautiful visual effects to target loyal Advocate customers that believed in this fantastic product. Channels used included TV, online film and point of sale.
