O s t e l i n
D-ficient
Vitamin D supplement
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Challenge
Despite Australia being one of the sunniest countries in the world, 1 in 4 of us are vitamin D deficient. Vitamin D deficiency can be distressing, debilitating and disruptive.
Our mission was to encourage healthcare professionals to recommend Ostelin, Australia’s #1 vitamin D brand when confronted by a vitamin D-deficient patient.
Solution
Our D-ficient Campaign for Ostelin targeted healthcare professionals confronted by D-ficient Darcies and Dans. The creative executions were driven by a custom-made, deftly crafted D-ficient font.
