D y m i s t a®
Clears Hayfever Fastest
Challenge
There are many products available in pharmacy that claim to help with allergies (hayfever). And most allergy brands are supported by substantial budgets and promoted in multiple channels.
Our job was to launch Dymista as an over-the-counter brand in Australia and inform hayfever sufferers that the treatment was now available without prescription, has a dual action formula and works fast and effectively.
Solution
We produced a campaign that stood out in this crowded category. A TVC/online film was produced that was entertaining, humorous, told a clear, relevant story and could not be ignored. Digital media, outdoor posters, point of sale material and a website was also produced.
The result was one we are very proud of.
